Own off-page SEO strategy: backlinks, digital PR, guest posting, and outreach campaigns. Build and manage link acquisition pipelines. Syndicate content across high-authority platforms, news outlets, and directories. Research, pitch, and secure guest posts and interviews. Leverage SEO and PR tools for outreach, backlink tracking, and opportunity discovery. Optimize anchor text, backlink profiles, and internal linking. Collaborate to repurpose and distribute content. Conduct regular technical SEO audits and coordinate fixes. Track and report KPIs: backlinks earned, domain authority improvement, keyword ranking gains, and referral traffic growth.