Segment Owner - Self-Serve

At least 5 years of experience in product marketing Experience in strategic business development and/or go-to-market is a plus Full French and English Fluency (written and spoken) Strong analytical skills Comfortable building dashboards and using AI assistants for data analysis Entrepreneurial & growth mindset Exposure to pricing/packaging and unit economics Ability to reason about profitability Collaborative and able to influence cross-functional teams Experience working with small business and individual customer segments is a plus

Identify growth bottlenecks and new market opportunities Define segment strategy for short-term and long-term horizons Set bottom-up targets and monitor performance metrics Provide market intelligence on customer personas and market dynamics Craft a differentiated value proposition and competitive advantages Empower channel owners across paid advertising, SEO, partnerships, and referral programs Surface segment-specific feature requirements and analytics needs Improve performance dashboards using AI & Data team assistance Contribute to cross-functional topics such as legal setup and guarantee inputs