12-15+ years in digital media leadership Deep expertise in retail and commerce media ecosystems Proven record of leading large-scale retail media activation Hands-on fluency across RMN platforms (Criteo, CitrusAd, Kevel, TTD, LiveRamp, etc.) Hands-on fluency with KPIs (ROAS, incrementality, sales lift, sell-through) Experienced operator with strong commercial acumen Excellent executional detail Strategic and collaborative leader Thrives in a high-growth, matrixed environment Recognized or emerging thought leader in retail media Inclusive and empowering people leader