Paid Ads Specialist (Meta & Google)

3-5+ years of experience managing Google Ads and Meta Ads campaigns end-to-end. Proven experience managing monthly budgets between $25K–$50K USD. Strong understanding of campaign structures, bidding strategies, and audience segmentation. Skilled at analyzing performance data to identify insights and optimize ROI. Analytical thinker comfortable working in dashboards and reporting tools. Excellent communication skills and ability to collaborate. Highly organized, detail-oriented, and proactive problem solver. Google Ads and Meta Blueprint certifications (bonus). Experience with other paid channels (bonus). Familiarity with CRO strategies and landing page testing (bonus). Knowledge of marketing automation or analytics tools (bonus).

Plan, build, and manage Google Ads campaigns (Search, Display, Shopping). Develop and execute Meta Ads campaigns (Facebook, Instagram). Implement and optimize retargeting strategies. Collaborate with teams on ad copy, visuals, and landing pages. Monitor campaign performance, conduct A/B testing, and optimize. Manage and allocate budgets for efficient ROI. Analyze key metrics and provide performance reports. Identify growth opportunities through testing new strategies. Stay current with platform updates and algorithm changes. Recommend and test new strategies for scale and performance. Contribute to broader growth marketing strategy.