Senior Data Analyst, Marketing

4+ years of relevant experience Degree or higher in a quantitative discipline Expert-level knowledge of SQL Experience performing analysis with large datasets Experience building reports and dashboards using business intelligence tools Track record of influencing business strategy with data Strong statistical understanding of online testing methodologies Proficiency in a scripting language (Python or R) - nice to have Domain expertise or past experience in marketing - nice to have

Own business relationship with Marketing stakeholders Develop understanding of customers through data synthesis and interpretation Monitor key performance drivers and communicate root causes of changes Advance channel attribution methodologies Assist with designing robust experimentation plans Conduct exploratory analysis for SEM bidding strategy optimization Work with data engineers to build data modeling solutions and pipelines