Senior Marketing Operations Manager

6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations within a SaaS or high-growth environment. Proven expertise in marketing automation administration (Marketo required). Proven expertise in CRM systems such as Salesforce, HubSpot. Strong command of data management and integration tools (e.g., Segment, GA4, and cross-platform orchestration). Experience designing and maintaining lead scoring models, campaign taxonomies, and lifecycle frameworks. Deep understanding of marketing data hygiene, normalization, and attribution methodologies. Analytical mindset with the ability to connect operational metrics to business outcomes. Exceptional collaboration and communication skills. Curious, proactive, and solution-oriented. Bachelor’s degree in Business, Marketing, Data, or a related field (or equivalent experience).

Act as the operational architect for Marketing, designing systems, processes, and workflows. Partner with Marketing and RevOps leadership on data strategy, attribution, and budget optimization. Translate business objectives into scalable marketing operations frameworks. Own and optimize the Marketo system, ensuring accurate data flow and tool integration. Support cross-functional initiatives like migrations and system integrations. Contribute to lead scoring, lifecycle management, and campaign taxonomy. Manage and execute marketing automation programs. Lead daily administration of Marketo, managing users, roles, campaigns, and naming conventions. Partner closely with Demand Gen, Brand, Product Marketing, and Customer Success. Collaborate with RevOps, Sales Ops, and Data Engineering on CRM processes and reporting. Serve as a trusted advisor to marketers on campaign best practices and tool adoption. Mentor junior team members and cross-functional peers. Stay ahead of MarTech trends, integrations, and automation strategies. Continuously evaluate new tools, vendors, and data enrichment solutions. Document processes and create internal playbooks.