Digital Marketing Specialist (Mexico)
Company:
Location:MX, LATAM
Languages:English
Seniority level:Junior, 2+ years
Experience:2+ years
Skills:
Adobe IllustratorAdobe InDesignAdobe PhotoshopGraphic DesignGoogle AnalyticsSEODigital Marketing
Requirements:
- Bachelor's degree in any field or professional certification in marketing or business-related courses
- 2+ years experience in social media or 1-2 years in digital marketing
- Proven content writing or copywriting experience
- Working knowledge of content management systems
- Excellent English communication skills, both written and verbal (at least B2 level)
- Solid organizational and time management skills
- Knowledgeable in layouts, typography, print, and web design
- Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
- Compelling portfolio of work over a wide range of creative projects
Responsibilities:
- Upload videos and graphics, keep the account up-to-date & manage reviews.
- Develop, execute, and monitor marketing campaigns on digital platforms.
- Ensure branding consistency across all accounts and channels.
- Create events or promos to increase customer engagement.
- Manage the contact database & assist with lead generation activities.
- Research influencers, compatible products, and businesses for strategic partnerships.
- Set up accounts, liaise with affiliates & manage affiliate partners’ payouts.
- Check KPIs, modify bids or budgets & review keyword performance.
- Gather information on brand audience profiles and develop a content strategy.
- Create progress reports and monitor campaign performance and effectiveness.
- Research trends, competitor promotional activities, and competitive marketing insights.
- Execute SEO strategies and conduct keyword research.
- Conduct general administration.
- Use tweak builders to tweak the content.
