Digital Marketing Specialist - USA
Company:Scalesource
Location:Argentina, Brazil, Mexico, Honduras, El Salvador, Guatemala, EST, CST, PST
Languages:English
Seniority level:Junior, 2-5 years
Experience:2-5 years
Skills:
Adobe Creative SuiteAdobe PhotoshopGoogle AnalyticsSEO
Requirements:
2-5 years of experience in digital marketing, ideally with campaign ownership. Proficiency in Adobe Premiere and Photoshop. Hands-on experience with Meta, Google, and LinkedIn Ads. Experience with email and SMS marketing tools (Klaviyo or Mailchimp). Strong understanding of digital marketing principles, targeting strategies, and campaign structure. Familiarity with ChatGPT or similar AI tools. Excellent English communication and writing skills.
Responsibilities:
Plan, launch, and optimize digital campaigns across Meta, Google, and LinkedIn Ads. Develop and implement messaging aligned with business and campaign goals. Ensure copy, visuals, and strategy align with performance goals. Use ChatGPT and similar tools for brainstorming, idea generation, and streamlining execution. Manage email and SMS campaigns through Klaviyo or Mailchimp. Support SEO strategies by driving high-intent traffic and improving search visibility. Monitor performance, analyze key metrics, and deliver actionable insights. Coordinate with design, content, and project management teams for cohesive marketing efforts.
