Digital Marketing Specialist - Mexico
Company:
Location:MX and LATAM, US, NOT STATED
Languages:English
Seniority level:Junior, 2+ years in social media or 1-2 years in digital marketing
Experience:2+ years in social media or 1-2 years in digital marketing
Skills:
Adobe PhotoshopGraphic DesignStrategyContent managementSketchSEOCommunication SkillsTime ManagementLead GenerationDigital MarketingMarket Research
Requirements:
- Bachelor's degree in any field or professional certification in marketing or business-related courses.
- 2+ years experience in social media or 1-2 years in digital marketing.
- Proven content writing or copywriting experience.
- Working knowledge of content management systems.
- Excellent English communication skills, both written and verbal (at least B2 level).
- Solid organizational and time management skills.
- Knowledgeable in layouts, typography, print, and web design.
- Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software.
- Compelling portfolio of work across a wide range of creative projects.
- Able to work on a graveyard shift.
Responsibilities:
- Upload videos and graphics, keeping the account up-to-date and managing reviews.
- Develop, execute, and monitor marketing campaigns across various digital platforms.
- Ensure branding consistency across all accounts and channels.
- Create events or promotions to boost customer engagement.
- Manage the contact database and support lead generation activities.
- Research influencers and businesses for strategic partnerships.
- Set up accounts, liaise with affiliates, and manage payouts.
- Check KPIs, adjust bids or budgets, and review keyword performance.
- Gather information on the brand's audience and develop a content strategy.
- Create reports and monitor the effectiveness of marketing campaigns.
- Research competitor trends and promotional strategies.
- Execute SEO strategies and conduct keyword research.
- Carry out general administration tasks.
- Utilize tweak builders to modify content.
- Perform ad-hoc tasks as required.
