Digital Marketing Specialist - Mexico

Bachelor's degree in any field or professional certification in marketing or business-related courses. 2+ years experience in social media or 1-2 years in digital marketing. Proven content writing or copywriting experience. Working knowledge of content management systems. Excellent English communication skills, both written and verbal (at least B2 level). Solid organizational and time management skills. Knowledgeable in layouts, typography, print, and web design. Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software. Compelling portfolio of work across a wide range of creative projects. Able to work on a graveyard shift.

Upload videos and graphics, keeping the account up-to-date and managing reviews. Develop, execute, and monitor marketing campaigns across various digital platforms. Ensure branding consistency across all accounts and channels. Create events or promotions to boost customer engagement. Manage the contact database and support lead generation activities. Research influencers and businesses for strategic partnerships. Set up accounts, liaise with affiliates, and manage payouts. Check KPIs, adjust bids or budgets, and review keyword performance. Gather information on the brand's audience and develop a content strategy. Create reports and monitor the effectiveness of marketing campaigns. Research competitor trends and promotional strategies. Execute SEO strategies and conduct keyword research. Carry out general administration tasks. Utilize tweak builders to modify content. Perform ad-hoc tasks as required.