Content Marketing Representative

Degree in Marketing, Journalism, Communications, or a related field. Three or more years of content marketing experience, preferably in the travel industry. Knowledge of standard and current SEO practices. Familiarity with relevant tools, including Yoast, WordPress, Google Analytics, Ahrefs, Semrush. Excellent writing and editing skills, with a keen eye for detail. Consistently correct grammar and punctuation. Expertise in vacation planning for the Orlando theme parks.

Perform ongoing keyword discovery, expansion, and optimization to guide content strategy. Write blog posts to promote products, services, and share theme-park news. Craft and send emails. Recommend and implement changes to website architecture, content, linking, and other factors to improve SEO positions. Work with the engineering team to ensure SEO best practices are properly implemented sitewide. Direct off-page optimization projects (e.g. link-building). Collect data and report on traffic, rankings, and other content marketing initiatives. Create and manage content calendar based on marketing and SEO needs. Collaborate with colleagues to circulate content across social platforms. Proofread, restructure, and edit articles by freelance writers. Other duties as assigned.