Be a decision-maker, shaping go-to-market bets with Marketing, Sales, and Product. Apply metric-tree thinking to tie input levers to north star metrics for new business. Own the net-new pipeline health loop, defining targets and monitoring performance. Analyze and connect systems (Google Ads, HubSpot/Salesforce, Segment, product analytics, attribution data). Operationalize analytics for speed, automating readouts and simplifying metric definitions. Run high leverage deep dives to quantify upside and drive cross-functional fixes. Forecast and predict outcomes for net-new logos, introducing predictive risk signals.