Plan, create, and manage PPC campaigns across multiple digital platforms Optimize campaigns daily by adjusting bids, targeting, and ad copy Monitor campaign performance to ensure lead volume and cost-efficiency goals Generate actionable insights through data analysis and performance reporting Present findings and recommendations to internal stakeholders Analyze market trends to inform campaign strategies Collaborate with cross-functional teams to improve landing page performance Maintain high quality score standards and ad relevance Maintain control of campaign budgets and expenditures Continuously improve PPC processes and results