Manage and mentor strategists, analysts, and junior team members Create individual development plans Foster a culture of continuous learning Oversee daily team operations including workload distribution Develop, document, and refine standard operating procedures Serve as the digital advertising subject matter expert across Google Ads, Meta, LinkedIn, programmatic, and emerging channels Stay current on platform updates and industry best practices Provide hands-on technical guidance Lead comprehensive onboarding for new team members and clients Manage initial screening and interviewing for new hires