Product Marketing Manager - Bitcoin DeFi

Bachelor’s degree or equivalent experience in marketing, business, or related field Proven product marketing experience with deep understanding of international markets Demonstrated success in marketing high-tech, emerging, or disruptive technologies (B2B/B2C) Experience transitioning products from early adoption to mainstream Proficient in marketing technology tools Strong foundational knowledge of blockchain technology (consensus, smart contracts, tokenomics) Experience with Decentralized Applications (dApps), DeFi, and DIDs Experience communicating value propositions in token-based ecosystems Strong interpersonal and cross-functional collaboration skills, especially in remote teams Ability to distill complex technical concepts into clear messaging Results-driven with ability to set and meet measurable goals Skilled in creating engaging content and delivering persuasive presentations Adaptable to emerging technologies, trends, and tools

Develop compelling product positioning and messaging Define and drive go-to-market strategies Lead the development of market intelligence Monitor and analyze the competitive landscape Deliver globally consistent product feature positioning Plan and execute global product launches Develop and maintain marketing assets and sales enablement tools Act as a product marketing expert for core technologies Partner with regional marketing managers for campaigns Represent IOG at events and conferences