Data Analyst - Online Marketing (Remote)

Strong grasp of CRO, SEO, PPC, and digital marketing concepts. Proficiency in Google Analytics, Looker, and data visualization. Experience with A/B and multivariate testing. Ability to focus on meaningful, results-driven metrics. Proactive and focused on results. Ability to solve complex problems, even under pressure. Possess a “can-do” attitude to resolve issues efficiently. Pursue continuous improvement in processes and systems. Work well with teams and communicate effectively.

Define and implement measurement strategies aligned with marketing and business objectives. Analyze and interpret CRO, SEO, PPC trends. Produce actionable insights based on available data. Provide reports and performance data on marketing initiatives. Help determine metrics for measuring campaigns and projects. Analyze performance of marketing projects, highlighting opportunities, trends, issues, and areas for improvement. Analyze user behavior, conversion data, and customer journeys. Analyze marketing funnels, landing pages, and A/B, split, or multivariate tests. Provide insights and recommendations based on data analysis. Build presentations that visualize data to tell the story and define insights.