Drive disease area strategy, shape brand strategies, and lead global marketing capabilities. Ensure global readiness for successful product launch, commercialization, and performance tracking. Design and execute global disease area strategy, brand strategies, including branding, positioning, and messaging. Translate insights into compelling strategies and execution plans, leading strategic discussions. Develop global brand plans, including revenue and patient forecasts. Partner with various departments for integrated brand planning and execution. Drive excellence in global launch execution and share best practices. Identify and manage external agencies and vendors for global campaigns. Serve as a resource to executive leadership for commercial value maximization. Bring innovation to global marketing with digital and omnichannel approaches. Coach and develop direct reports.