Head of Marketing
Company:GenLayer Labs Corp.
Location:Spain, Portugal
Languages:English
Seniority level:Lead, 4+ years
Experience:4+ years
Skills:
LeadershipArtificial IntelligenceBlockchainBusiness DevelopmentStrategyContent creationSEOCommunication SkillsMentoringPresentation skillsTeam managementDigital MarketingMarket Research
Requirements:
Proven track record in senior marketing roles (Head of Marketing, Marketing Director, or similar) 4+ years of experience in marketing leadership Substantial exposure to the blockchain or web3 ecosystem Strong understanding of Layer 1 and Layer 2 blockchain protocols Demonstrated success in scaling companies Hands-on leader Excellent communication and presentation skills Strong attention to detail Proactive, adaptable, and results-driven mindset Established network within the blockchain/web3 community Strong online presence (e.g., X/Twitter or other relevant platforms)
Responsibilities:
Develop and execute marketing strategy Lead brand positioning and messaging Design and implement marketing campaigns Cultivate partnerships Track market trends and competitor activities Develop and mentor marketing team Define and monitor KPIs Collaborate with product and engineering teams Drive community engagement
