Own the end-to-end patient experience: signup, intake, therapist selection, scheduling, coverage. Optimize conversion rates and engagement with Tava's services. Support diverse coverage methods (insurance, employer coverage, self-pay). Define and manage product vision, roadmap, and backlog across patient-facing initiatives. Prioritize high-value opportunities with limited resources. Drive measurable outcomes through rapid iteration and experimentation. Leverage AI tools daily for product insight, efficiency, and experimentation. Actively seek input while ensuring clarity and decisiveness in product direction.