AVP Life Sciences Sales, Digital Health Media - East Coast Remote

Bachelor’s degree in Marketing, Business, Health Informatics, or related field (MBA or advanced degree preferred). 10+ years of experience in digital media, healthcare marketing, or life sciences. Proven leadership in building and scaling digital media products or platforms. Deep understanding of healthcare provider workflows, EHR systems, and regulatory frameworks. Strong analytical skills and experience with media performance metrics. Excellent communication and client-facing skills. Experience with point-of-care media or EHR-integrated advertising (preferred). Familiarity with Veradigm’s ecosystem or similar health IT platforms (preferred). Background in working with pharmaceutical brand teams or agency partners (preferred).

Lead digital health media team to design and deploy digital marketing strategies for pharmaceutical companies and agencies. Define and execute digital media strategy aligned with Life Sciences business goals. Lead cross-functional teams for integrated media campaigns across EHR, point-of-care, and digital platforms. Oversee creation and enhancement of digital media products (programmatic advertising, content syndication, in-EHR messaging). Collaborate with product, data science, and engineering teams for scalable media solutions. Partner with life sciences companies to design media strategies for HCP and patient engagement. Present media solutions to clients, ensuring regulatory compliance and measurable ROI. Establish KPIs and reporting frameworks for campaign effectiveness. Use data-driven insights to optimize media performance. Ensure media activities comply with HIPAA, FDA, and industry regulations. Maintain high standards of data privacy and ethical marketing practices. Manage Ad Operations team for client initiation and ad insertion. Monitor and manage reporting for direct and programmatic activities.