G9/15 IG2 M - Product Marketing Manager

5+ years in product marketing, ideally in SaaS or technology environments. Proven track record in launching products and managing GTM campaigns. Strong ability to analyze customer needs, buyer personas, and competitive landscapes. Excellent written and verbal communication skills; ability to craft compelling narratives. Experience creating collateral, training, and resources for sales teams. Ability to work across Product, Sales, and Customer Success functions. Strong analytical skills with experience using data to guide decisions. Comfort working in fast-paced, high-growth environments.

Lead execution of go-to-market strategies for new product launches. Align cross-functional teams on launch plans, materials, and campaigns. Manage creation of launch content. Use customer insights and market data to shape product positioning. Monitor competitor activities and industry trends. Develop clear, differentiated messaging for multiple channels. Collaborate with sales teams to create tools like pitch decks and case studies. Provide product training to sales teams. Develop customer-centric programs that support adoption and retention. Partner with Customer Success to build strategies that drive loyalty and gather feedback. Support advocacy initiatives showcasing customer success stories. Work with content teams to create educational and thought-leadership assets. Highlight product benefits, customer outcomes, and market relevance. Track KPIs including adoption, engagement, and sales conversion. Use insights to optimize product marketing campaigns and refine strategies.