Define and drive the long term product vision, roadmap, and success metrics for platform and core product areas. Manage and coach a team of Group PMs and PMs. Serve as the bridge between platform engineering, infra, and product. Set quality standards for API design, system performance, scalability, and reliability. Lead cross-functional coordination with design, engineering, QA, support, data, and legal. Represent the needs of agencies, sub-accounts, and end contacts in platform and CRM decisions. Collaborate with the Product leadership to influence org-wide product strategy, culture, and planning cadences. Lead strategic quarterly and annual planning for the org. Act as a thought partner to engineering leadership in shaping architecture and development investment decisions.