InsideTrack Senior Marketing Copywriter

Minimum 10 years of marketing copywriting experience. Demonstrated experience strategizing and executing digital content pieces from conception to completion. Proven track record writing for B2B audiences. Strong strategic and ideation skills. Sharp copy editing skills with attention to detail. Strong knowledge of SEO principles and best practices. Proven ability to collaborate and excel in a team environment. Strong project management and organizational skills. Excellence in communicating with colleagues, clients, and external stakeholders. Comfort in a fully virtual, remote-first work environment. Bachelor’s Degree or equivalent, preferably in Communications, English or Marketing.

Write copy across the marketing funnel to drive brand awareness, lead generation, and lead nurture. Produce both long-form thought-leadership content and short-form campaign copy. Lead marketing copy projects from strategic ideation to execution, including content outlining and proofreading. Collaborate with internal marketing and non-marketing teams to ensure cohesive messaging. Research and write for diverse audiences including higher education institutions, philanthropic organizations, and learners. Participate in a collaborative environment and make recommendations for process improvements. Uphold and maintain copy style guidelines and quality.