Paid Marketing Copywriter

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Requirements:

• Proven experience as a copywriter, preferably with a focus on paid advertising platforms (SEM, Native, Paid Social).
• Strong understanding of paid advertising principles, language, and effective engagement strategies.
• Ability to adapt writing style to match different brand voices - across various different publishers.
• Experience with WordPress or Build.io CMS is highly preferred.

Responsibilities:

• Craft advertorial content tailored to resonate with diverse audiences.
• Ensure all content adheres to brand guidelines and messaging while remaining authentic to the publishing platform's environment, audience and style.
• Working with the Paid Content Manager and Paid Marketing team to ensure requests are completed in a timely manner.
• Work closely with design teams to enhance visual storytelling and ensure cohesive messaging across advertising campaigns.
• Become an advanced WordPress/Build.io user within the paid page templates on various websites. You will be expected to be able to make changes to all paid template components self-sufficiently.
• Manage copy and hands-on page production at a pace to meet established deadlines and to a high standard of accuracy.