Proven experience as a copywriter, preferably with a focus on paid advertising platforms (SEM, Native, Paid Social). Strong understanding of paid advertising principles, language, and effective engagement strategies. Ability to adapt writing style to match different brand voices. High level of attention to detail. Experience with WordPress or Build.io CMS is highly preferred. Familiarity with project management systems such as Trello and Airtable is a plus. Good communicator, confident to communicate effectively with varying audiences and seniority. Ability to manage own time effectively. Awareness of technologies such as HTML, CSS and JavaScript is advantageous.