Proven experience as a copywriter, preferably with paid advertising platforms focus (SEM, Native, Paid Social). Strong understanding of paid advertising principles, language, and engagement strategies. Ability to adapt writing style to match different brand voices. High level of attention to detail. Experience with WordPress or Build.io CMS is highly preferred. Familiarity with project management systems such as Trello and Airtable is a plus. Good communicator, confident to communicate effectively with varying audiences and seniority. Demonstrate ability to manage time effectively. Awareness of HTML, CSS, and JavaScript is advantageous.