Create engaging, brand-aligned copy for email campaigns, SMS messages, social media posts, and ads Work with different AI platforms to write and edit copy Write attention-grabbing headlines, subject lines, and calls-to-action that drive opens, clicks, and conversions Adapt messaging across platforms, understanding the nuances of each channel Develop content that taps into trending topics, formats, and sounds on social platforms Support UGC (user-generated content) strategy by crafting prompts and guidelines for creators Translate technical product features into compelling benefits-focused messaging Collaborate with designers and strategists to ensure copy and visuals work harmoniously Contribute to A/B testing strategies to optimize message performance Research industry trends and competitor messaging to identify opportunities