Digital Marketing Copywriter - Contract
P
PearmillMarketing
USContract
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- User Experience DesignGoogle AnalyticsContent creationContent managementSEORESTful APIsCommunication SkillsMarketingEditingDigital MarketingCustomer SuccessA/B testingResearchWritingCreativity
Requirements
- Strong portfolio demonstrating copywriting skills across digital channels
- Understanding of direct response copywriting principles
- Familiarity with current social media trends, particularly on TikTok and Instagram
- Ability and desire to collaborate with AI
- Experience writing for email marketing campaigns preferred
- Knowledge of e-commerce and digital marketing metrics
- Excellent time management and ability to work on multiple projects simultaneously
- Strong communication skills and receptiveness to feedback
Responsibilities
- Create engaging, brand-aligned copy for email campaigns, SMS messages, social media posts, and ads
- Work with different AI platforms to write and edit copy
- Write attention-grabbing headlines, subject lines, and calls-to-action that drive opens, clicks, and conversions
- Adapt messaging across platforms, understanding the nuances of each channel
- Develop content that taps into trending topics, formats, and sounds on social platforms
- Support UGC (user-generated content) strategy by crafting prompts and guidelines for creators
- Translate technical product features into compelling benefits-focused messaging
- Collaborate with designers and strategists to ensure copy and visuals work harmoniously
- Contribute to A/B testing strategies to optimize message performance
- Research industry trends and competitor messaging to identify opportunities
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