Senior Global Performance Marketing Manager - B2B (Remote Friendly)

4+ years of direct campaign management experience in paid search and paid social ad platforms, especially Google Ads and Meta Ads Familiarity with modern targeting strategies and automation in ad platforms Understanding of visual ads and ability to brief teams for creatives Experience in a lead generation role, preferably in SaaS Excellent analytical skills & spreadsheet skills Experience using Smart Bidding strategies and optimising toward clear targets such as CPA and CPL Strong project management skills with ability to work cross functionally Ability to consolidate and analyse data from multiple sources Strong level of business English

Be the global subject matter expert and owner for paid advertising in lead generation Generate highest possible volume of leads from paid marketing channels while ensuring lead quality and staying within budget and CPA goals Serve as strategic advisor and mentor for more junior paid marketers Forecast, set, and monitor pacing for channel budgets Develop new hypotheses for paid advertising approach and implement tests Analyze performance of paid marketing campaigns and recommend improvements Support junior paid marketing specialists in skill and knowledge development Proactively bring solutions to improve processes and workflows Collaborate to document and improve processes