Plan and execute SEO strategies (on-page, off-page, technical SEO) Conduct keyword research, content optimization, and website audits Develop and implement social media strategies (organic and paid) Oversee social media campaign planning, analysis, and reporting Create and manage paid ad campaigns across various platforms (Google Ads, Meta Ads, DV360) Optimize paid campaigns for key performance indicators (ROAS, CTR) Mentor team members and manage onboarding Represent the social media team in pitches and external meetings