Provide total account management with a focus on customer acquisition, development, and retention; sell-in corporate programs and brand promotions. Utilize relationships, category and brand data, broker partners, and distributor access to secure meetings with buyers and/or retailer decision makers. Inform the field sales team and local DSDs on important retail updates for new accounts confirmed, price promotions, off-shelf activities, and new sku authorizations; maintain chain alerts. Direct and manage space management priorities with key accounts. Utilizes sales tools including, but not limited to syndicated data, portal data, and shelf set software. Maintain active communications with poppi’s field sales team and distributor network as well as internal operations leads. Contribute to the development and management of the annual account plan. Manage trade spend budget and stay within annual guardrails as a percentage of gross and net sales, and ensure all plans are accurately tracked on the internal Corporate Activity Calendar Participate in retailer trade shows, table-top shows, and experiential events to form deep customer relations and maintain Poppi’s brand awareness within the Buyer community. Provide sales updates to key stakeholders regarding respective customers. Complete ad-hoc responsibilities as assigned.