Director of Marketing Operations

7+ years in marketing operations, revenue operations, or related B2B SaaS roles. Expertise in marketing automation – Proficiency in HubSpot, Marketo, Pardot, and Salesforce for lead flow and automation. Strong SQL skills; Python or R is a plus. Experience with Tableau, Looker Studio, and data visualization tools. Knowledge of attribution modeling, segmentation, and machine learning applications in marketing. Ability to present insights clearly, influence stakeholders, and drive business decisions.

Manage and optimize the MarTech stack (HubSpot, Salesforce, Pardot, Google Analytics, ZoomInfo, VWO, HighSpot) to support scalable execution. Streamline workflows and system integrations to enhance marketing efficiency and effectiveness. Implement and refine lead enrichment, scoring, compliance, and routing to improve lead quality and conversion. Own and refine attribution models (multi-touch, first/last touch, MMM) to evaluate campaign performance and optimize spend allocation. Develop dashboards and reports to track pipeline impact, optimize investments, and inform strategy. Enable predictive analytics, database enrichment, and account-level engagement tracking to improve targeting and personalization. Monitor lead accuracy, ensure seamless handoff to sales, and enforce GDPR, CCPA, and internal governance policies.