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Director of Marketing Operations

Posted 8 days agoViewed

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💎 Seniority level: Director, 7+ years

🔍 Industry: SaaS

🗣️ Languages: English

⏳ Experience: 7+ years

Requirements:
  • 7+ years in marketing operations, revenue operations, or related B2B SaaS roles.
  • Expertise in marketing automation – Proficiency in HubSpot, Marketo, Pardot, and Salesforce for lead flow and automation.
  • Strong SQL skills; Python or R is a plus.
  • Experience with Tableau, Looker Studio, and data visualization tools.
  • Knowledge of attribution modeling, segmentation, and machine learning applications in marketing.
Responsibilities:
  • Manage and optimize the MarTech stack (HubSpot, Salesforce, Pardot, Google Analytics, ZoomInfo, VWO, HighSpot) to support scalable execution.
  • Streamline workflows and system integrations to enhance marketing efficiency and effectiveness.
  • Implement and refine lead enrichment, scoring, compliance, and routing to improve lead quality and conversion.
  • Own and refine attribution models (multi-touch, first/last touch, MMM) to evaluate campaign performance and optimize spend allocation.
  • Develop dashboards and reports to track pipeline impact, optimize investments, and inform strategy.
  • Enable predictive analytics, database enrichment, and account-level engagement tracking to improve targeting and personalization.
  • Monitor lead accuracy, ensure seamless handoff to sales, and enforce GDPR, CCPA, and internal governance policies.
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