Maintain and improve account data quality Ensure uniformity in account and contact details Identify, assess, and execute account merging and deduplication Maintain correct parent-child account structures Collaborate with Sales, Finance, Marketing, and Business Intelligence teams Develop and implement SOPs for account management and data tracking Enforce data governance rules and policies Establish best practices for handling account updates, merges, and data validation Monitor data governance compliance Support TAM model development and maintenance Refine TAM methodologies with cross-functional teams Create and manage TAM tracking mechanisms Partner with Business Intelligence, Sales Ops, and Business Systems Identify opportunities to automate and enhance processes Provide insights and recommendations based on data trends