Social Media Manager 10-15 Hours per Week (IC-TA)

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Requirements:

• Experience as a Social Media Manager / Marketing Director / Graphic Designer / Interior Designer (a must)
• Experience in creating email sequences (a must)
• Passion / interest for Vogue, Southern Living, Architectural Digest / luxury home decor (a plus)
• Knowledge of fine rugs (a plus)
• Creative
• Excellent communicator
• Intuitively organized
• Detail oriented
• Likes deadlines
• Ability to anticipate needs / problem solve
• Self-starter and ability to work independently

Responsibilities:

• Create 30 day content plan
• Develop and execute social strategies aligned with our brand objectives.
• Determine content types, frequency, and calls to action that move the needle.
• Edit reels and videos using tools like CapCut and Instagram’s in-app editors.
• Use Canva for creating polished visuals across social platforms.
• Stay up to date on trends, viral audio, and content formats and apply them in a way that fits our luxury aesthetic.
• Build and schedule email campaigns.
• Create automated email flows.
• Align email content with our social media campaigns and business calendar.
• Have strong visual judgment and understand what appeals to women aged 30 - 60, (the company’s core demographic)
• Be able to create on-brand mood boards and visuals that align with our design language.
• Maintain a consistent tone and voice across social, email, and other platforms.
• Updating Airtable and Shopify as needed.
• Help with product organization, billing tasks, and internal systems.
• Support special projects and marketing tasks as we grow.
• Report on performance and suggest optimizations based on engagement data.
• Repurpose content efficiently across channels.
• Help with basic community engagement (DMs, comments, tags) when appropriate.