Paid Media Supervisor, (Healthcare)

6–10+ years of paid media experience. Proven experience managing multiple accounts with monthly budgets ranging from $100K–$1MM+. Strong background in paid media strategy, media planning, testing frameworks, and performance measurement across channels. Hands-on experience across platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and paid social (LinkedIn, TikTok a plus). Experience with full-funnel strategy, video campaigns, and lead generation. Strong knowledge of Google Analytics, GTM, conversion tracking, and optimization strategy (GA4 a plus). Ability to write ad copy, guide creative strategy, define asset needs, and lead creative testing cadences. Client-facing experience with confidence, presenting insights, and defending strategy. Team management and mentorship experience. Strong critical-thinking skills, ownership mindset, and comfort working autonomously in a remote environment.

Own end-to-end management and strategic oversight of assigned paid media accounts. Drive performance against pacing, KPIs, and efficiency goals. Lead paid media strategy, road-mapping, testing frameworks, and campaign ideation. Manage and mentor a team of 1–2+ Media Managers. Partner with Account Managers and the Media Director to align media strategy with client goals. Serve as the primary internal and external point of contact for owned accounts. Lead client communication, reporting, insights, and strategic recommendations. Oversee ongoing account maintenance: optimizations, structure updates, bidding strategies, conversion tracking, and copy revisions. Design and deploy monthly and quarterly testing plans. Drive full-funnel strategy development, validation, and continuous improvement. Identify opportunities to expand media spend, channels, and account scope. Stay ahead of industry trends, testing new platforms, and expanding Cardinal’s paid media offerings.