Customer Lifecycle Manager

Posted 14 days agoViewed

🔍 Industry: Fintech

🏢 Company: Bitso

Requirements:

Proven experience in lifecycle marketing, retention strategies, or growth marketing, with a focus on improving customer engagement and revenue.

Hands-on experience with CRM tools like CleverTap, HubSpot, or similar platforms to design and automate user journeys.

Comfortable using data tools like Looker Studio, Excel, etc. to extract insights and measure campaign performance.

Deep understanding of user behavior, with the ability to design flows and triggers that improve activation, retention, and revenue.

Experience working closely with product, onboarding, and marketing teams to align strategies and launch impactful campaigns.

Experience collaborating with data science teams to design, execute, and monitor A/B tests with proper segmentation.

A proactive mindset with the confidence to make decisions that drive measurable results and move the needle.

Familiarity with crypto or fintech products is a plus, but not required.

Responsibilities:

Design and implement lifecycle marketing strategies to improve early activation, retention, and revenue from existing users.

Analyze user behavior and campaign performance to identify trends, opportunities, and areas for improvement.

Use CRM tools like CleverTap and HubSpot to create automated flows, triggers, and personalized campaigns.

Collaborate with the data science team to design, segment, execute, and monitor A/B tests that optimize user journeys and campaign performance.

Work closely with the product onboarding team and other marketing teams to ensure campaigns align with user journeys and business goals.

Test and optimize campaigns, flows, and triggers to continuously improve performance and user engagement.

Use tools like Looker Studio to track key metrics, measure impact, and report on campaign success to leadership.

Make data-driven decisions that drive significant growth and revenue, even in the face of uncertainty.

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