Enterprise Marketing - India

8+ years of experience in enterprise marketing, preferably in B2B SaaS or tech-driven industries. Strong knowledge of the Indian market and audience preferences. Excellent copywriting and content creation skills. Solid foundation in product marketing, including customer segmentation and messaging strategy. Comfortable with data analysis (Google Sheets, SQL) to evaluate campaign effectiveness.

Develop and execute the India-specific enterprise marketing strategy in alignment with global goals. Generate demand through local campaigns, events, webinars, sponsorships, and digital channels. Localize existing sales collateral and growth initiatives from the US/EU for relevance in the Indian market. Create engaging content for lead nurturing, thought leadership, and awareness campaigns. Collaborate with the performance marketing team on ABM and retargeting strategies. Partner with Sales to align marketing efforts with pipeline goals and drive measurable impact.