Senior Marketing Data Scientist

Bachelor’s degree in Marketing, Statistics, Mathematics, Computer Science, or related. 2–6 years of professional experience in marketing/media analytics or related analytical role. Proficiency with data from platforms like Google Ads, DV360, Meta Business Suite, etc. Experience analyzing web traffic and engagement using Google Analytics and Adobe Analytics. Solid understanding of statistical analysis and data visualization tools (R, Python, Tableau, Power BI). Experience handling large datasets using SQL or cloud environments (Hadoop, AWS). Strong communication skills to translate technical findings for non-technical audiences. Exposure to business challenges across industries (Retail, CPG, eCommerce, BFSI, Healthcare, Hospitality). Ability to distill complex data into clear, business-driving insights. Strong team collaboration and stakeholder management abilities.

Interpret media and marketing performance data for business growth. Advise clients with subject matter expertise and data-driven recommendations. Design and execute analytical solutions for campaign evaluation and forecasting. Collaborate with data science teams to build performance-enhancing models. Partner with marketing, product, and sales teams on data strategies. Develop and maintain performance dashboards and reports. Analyze data across digital channels for trends and optimization. Oversee marketing performance reports and handle analytics inquiries.