Delivering the regional P&L for the financial year Forging strong and strategic relationships with customers across multi-levels/departments, ensuring they are the wine partner of choice Ensuring they are realising all incremental growth opportunities within your region, both in existing and new business Putting in place 1-3 year strategic plan for your region Reviewing monthly results to budget and forecast; proposing action plans to meet or exceed plan Representing the company within your customers and region, and be the voice of your customers within their business Monitoring the company and competitor activity/pricing and its effectiveness in order to recommend counter strategies Monitoring and controlling A&P budgets ensuring optimum results and return on brand investment through effective pre and post promotion evaluation Ensuring sales & volume forecast is regularly updated