Senior Member Marketing Manager

7+ years in marketing with at least 4 + years in a cross-channel CRM role (mobile, email, in-app) for a large user customer base Possesses strong analytical skills and ability to translate data into meaningful, actionable insights Experience using Iterable, Braze, and/or similar ESPs to build and track campaign metrics Familiarity with Salesforce, Mixpanel, and Looker Experience running A/B tests and using data & customer insights Experience building blast, triggered, and nurture campaigns Strong in campaign execution from planning, creative development, targeting, testing, deployment, reporting, and optimization. Strong attention to detail and passion for working in a fast-paced environment Ability to work with the tools available, while also striving for continuous improvement An analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data You stay up-to-date with industry trends and best practices to ensure the company remains competitive and innovative Comfortable with ambiguity and quick pivoting to serve business needs A passion for mental health/wellness

Build new lifecycle marketing strategies that increase adoption and engagement, with the ultimate goal of Client retention Build strategies that touch B2C customers at key engagement and retention touchpoints Develop, execute, and reiterate experiments across mobile, in-product, and email messaging while looking for improvements for engagement at each step of the customer lifecycle Create meaningful user experiences across campaigns and the user experience by partnering with our analytics and product teams Analyze customer journey data and feedback to identify areas of improvement and optimize the customer experience. Extract learnings from experiments to inform other Customer and User roadmap initiatives Communicate the results of your experiments widely across the org to inform Customer Success, Sales, Partnerships, Product, and other functions on what drives engagement and retention