Growth Marketing Specialist - Google

Posted 9 months agoInactiveViewed
78000.0 - 130000.0 USD per year
ContractAI
Company:Scale AI
Languages:English
Seniority level:Junior, 2-3+ years
Experience:2-3+ years
Requirements:
2-3+ years of experience in managing paid marketing campaigns on Google and other channels (strong focus on experience with Google) Understanding of campaign management, targeting, bidding strategies, and performance optimization techniques on Google Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Comfortable managing multiple campaigns on Google and other channels Experience working with ad platform account managers/partners
Responsibilities:
Work with regional growth marketing leads across different regions to set up and manage paid advertising campaigns on Google to acquire contributors worldwide. Possess in-depth knowledge of Google Ads platforms, including campaign setup, targeting, search/keyword and bidding strategies, and reporting. Continuously analyze campaign performance, identify areas for improvement, and implement tactics to optimize key metrics (e.g., conversion rates, cost per acquisition). Help build strong internal processes for setting up, managing and reporting on campaigns on Google Track and analyze key performance indicators, providing regular reports and insights to the growth marketing team and leadership. Keep up-to-date on the latest trends, and best practices in marketing on Google
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