Product Marketing Lead

Posted 13 days agoViewed

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💎 Seniority level: Senior, 5-7+ years

📍 Location: North America

🏢 Company: Narvar👥 251-500💰 over 4 years agoShipping E-Commerce Retail SaaS Supply Chain Management

🗣️ Languages: English

⏳ Experience: 5-7+ years

🪄 Skills: Project ManagementData AnalysisProduct ManagementCross-functional Team LeadershipCommunication SkillsSales experienceMarket ResearchCustomer SuccessSaaS

Requirements:

5-7+ years of relevant work experience that can span marketing, product marketing, growth marketing, product management, operational roles, or strategy consulting
At least 3-5 years of marketing or go-to-market experience
Driven, passionate and persistent about getting your products to win in market
Ability to collaborate and work in a very fast-paced organization
Experience in retail-tech or B2B SaaS is preferred but not required

Responsibilities:

Manage all Product Marketing aspects for your set of products
Generate market, competitor, and customer insights through product discovery and research that you use to inform our product roadmap and go-to-market strategy
Run successful pilots and betas, in partnership with your Product counterparts, that de-risk and lay the foundation for successful GA launches
Own product naming and develop targeted messaging, positioning, and marketing creative (in partnership with brand design) informed by market insights and product understanding
Empower Sales and Customer Success to win through effective enablement. Share ownership in wins and losses, and continuously improve go-to-market to drive Narvar’s growth
Be the voice of the customer: advocate for our existing and prospective customers, become the go-to-expert in your domain, and surface product and go-to-market opportunities and challenges
Consider new, creative approaches to have impact on core growth metrics—bundling, packaging, email marketing, and much more
Own competitive insights, positioning, battlecards, and attend select customer meetings for your respective products
Support pricing and packaging for new products and features
Run market analysis for new product areas and explorations

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