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Product Marketing Lead

Posted 2 days agoViewed

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💎 Seniority level: Lead, 8+ years

📍 Location: United States

🔍 Industry: Healthcare

🏢 Company: Rad AI👥 101-250💰 $60,000,000 Series C about 2 months agoArtificial Intelligence (AI)Enterprise SoftwareHealth Care

🗣️ Languages: English

⏳ Experience: 8+ years

🪄 Skills: Adobe Creative SuiteArtificial IntelligenceData AnalysisProduct ManagementCross-functional Team LeadershipProduct DevelopmentProduct AnalyticsREST APICommunication SkillsPresentation skillsWritingSales experienceMarket ResearchMarketingLead GenerationStrategic thinkingDigital MarketingCustomer SuccessSaaSA/B testing

Requirements:
  • 8+ years of product marketing, product management, or similar experience at a technology company, preferably within healthcare
  • Bachelor’s degree in Marketing, Business, or a related field
  • Demonstrated experience and strong track record in core product marketing disciplines, including developing go-to-market strategies, sales enablement, product positioning, and messaging
  • Experience in market analysis, competitive analysis, and customer research to inform product and marketing strategies
Responsibilities:
  • Develop and execute go-to-market strategies for feature enhancements and new product launches
  • Craft compelling product messaging and positioning that highlights Rad AI’s unique value propositions
  • Map and maintain the customer journey to manage all touch points from awareness to adoption and long-term engagement
  • Collaborate with product, sales, and customer success teams to align on product strategy and market needs
  • Conduct market research and competitive analysis to inform product strategy and positioning
  • Create and manage marketing collateral, including case studies, white papers, and presentations
  • Drive demand generation campaigns and measure their effectiveness
  • Support sales efforts with training, tools, and resources to improve product understanding and sales engagement
  • Gather customer feedback and insights to refine product messaging and strategy
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