Product Marketing Lead / Director

Posted 8 days agoViewed

💎 Seniority level: Director, 5+ years

📍 Location: CA, CO, CT, DE, FL, GA, ID, IL, IN, KY, MA, MD, ME, MN, NC, NH, NJ, NY, OH, OK, PA, RI, SC, SD, TX, UT, VA, WA, and WA D.C.

🔍 Industry: Software Development

🏢 Company: Vanilla Technologies

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: LeadershipProduct ManagementSalesforceCross-functional Team LeadershipProduct DevelopmentContent creationCommunication SkillsAnalytical SkillsAccount ManagementSales experienceMarketingStakeholder management

Requirements:

5+ years of experience in Product Marketing focused on B2B software
2+ years of experience managing and leading high-performing teams
Exceptional communication and storytelling skills
Strong cross-functional collaboration experience, especially with sales teams
Experience managing, aligning, and influencing C-level stakeholders
Ability to work autonomously in a startup environment
Strong analytical skills and a data-driven orientation

Responsibilities:

Develop and refine Vanilla’s core narrative across audiences and segments
Build and lead a world-class PMM team focused on ownership and execution
Lead competitive intelligence & enablement programs to improve sales effectiveness
Launch new products and capabilities that drive advisor adoption
Develop content and collateral to support demand generation and expansion efforts
Design and scale account-based expansion strategies and campaigns
Partner closely with leadership to optimize customer acquisition costs

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