Product Marketing Lead - Remote within The United States (EST)

Posted 6 days agoViewed

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💎 Seniority level: Lead, 3+ years

📍 Location: The United Kingdom, USA

🔍 Industry: Fintech/Crypto

🏢 Company: Cryptio👥 11-50💰 $15,000,000 Series A 2 months agoCryptocurrency Accounting Blockchain Analytics FinTech

⏳ Experience: 3+ years

🪄 Skills: Data AnalysisCommunication SkillsAnalytical SkillsSEOMentoringExcellent communication skillsBudgetingCross-functional collaborationSales experienceMarket ResearchMarketingStrategic thinkingDigital MarketingCustomer Success

Requirements:

3+ years of experience in Product Marketing or GTM Strategy in a B2B SaaS or fintech/crypto environment.
Understanding of Crypto, blockchain and the wider decentralized ecosystem a plus
Must have had experience catering to the US market
Tangible experience in driving revenue through GTM initiatives.
Strong analytical mindset—comfortable using data to model and measure marketing effectiveness and optimise campaigns.
Strategic thinker with a hands-on approach—you love rolling up your sleeves to get things done.
Excellent communication skills—storytelling, messaging, and presentation skills are second nature to you.
Self-starter, highly collaborative, and results-driven—you thrive in fast-paced, high-growth environments.

Responsibilities:

Build & execute product GTM strategy
Own product positioning & messaging
Lead product launches
Be the product advocate
Market & competitive analysis
Enable sales & GTM teams
Cross-functional collaboration
Measure & optimise
Mentor junior product marketers

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