Marketing Director

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💎 Seniority level: Director

📍 Location: United States

💸 Salary: 90000.0 - 140000.0 USD per year

🔍 Industry: SaaS

🏢 Company: Photobooth Supply Co👥 11-50 Internet E-Commerce Photography Software

🗣️ Languages: English

🪄 Skills: LeadershipProject ManagementSQLData AnalysisShopifyUser Experience DesignGoogle AnalyticsCross-functional Team LeadershipStrategyContent creationGoREST APIStrategic ManagementCommunication SkillsProblem SolvingSEOWritten communicationSales experienceMarketingTeam managementDigital MarketingCRMFinancial analysisSaaSBudget managementA/B testing

Requirements:

Aesthetic-driven marketer with a strong understanding of brand positioning and visual storytelling.
Deep expertise in e-commerce funnel optimization, with experience in Shopify or similar platforms.
SaaS product marketing experience, ideally in a fast-release environment with a product-led growth model.
Proven ability to translate complex technical features into compelling customer messaging.
Experience leading high-impact go-to-market (GTM) strategies for software products.
Experience working in an executive leadership team, contributing to company-wide strategy.
Background in community-driven marketing, with the ability to leverage user-generated content and social proof.
Experience working in a sales-led company and transitioning into a hybrid sales/product-led approach.
Proven track record of managing a marketing team and achieving revenue-driven KPIs.
Strong understanding of SEO and organic content growth strategies.
Ability to revamp and optimize paid media campaigns with a focus on improving engagement and aesthetic quality.

Responsibilities:

Develop and execute end-to-end marketing strategies that drive customer acquisition and retention.
Lead a team of four marketing professionals, ensuring alignment with business goals.
Act as a key executive team member, making strategic decisions that impact company growth.
Own and optimize our e-commerce and product marketing funnels, ensuring high conversion rates and aesthetic excellence.
Work closely with the product team, attending weekly product meetings to strategize feature rollouts and marketing positioning.
Assist in creating PRFAQs for product ideation, helping shape features based on market needs.
Lead high-velocity SaaS product marketing, ensuring every software update is clearly communicated to the community.
Develop messaging strategies that rebuild brand sentiment and increase adoption of software improvements.
Build an effective influencer/affiliate program that scales beyond micro-influencers in the photo booth space.
Explore partnerships with wedding industry influencers, event planners, and side-hustle business coaches to expand brand awareness.
Support the CEO and key influencers (e.g., Catalina Bloch) in securing speaking opportunities at industry events.
Leverage community engagement to drive word-of-mouth marketing and reinforce our position as the go-to photo booth business solution.
Take full ownership of e-commerce funnel management, improving conversion rates and user experience.
Audit, analyze, and revamp ads and brand creative, ensuring aesthetic excellence and high engagement.
Implement and oversee SEO strategies to improve rankings for key decision-stage search terms.
Develop and oversee paid media, email marketing, and organic content strategies to drive SQLs and software trials.

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