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Marketing Director

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πŸ’Ž Seniority level: Director

πŸ“ Location: United States

πŸ’Έ Salary: 90000.0 - 140000.0 USD per year

πŸ” Industry: SaaS

🏒 Company: Photobooth Supply CoπŸ‘₯ 11-50InternetE-CommercePhotographySoftware

πŸ—£οΈ Languages: English

πŸͺ„ Skills: LeadershipProject ManagementSQLData AnalysisShopifyUser Experience DesignGoogle AnalyticsCross-functional Team LeadershipStrategyContent creationGoREST APIStrategic ManagementCommunication SkillsProblem SolvingSEOWritten communicationSales experienceMarketingTeam managementDigital MarketingCRMFinancial analysisSaaSBudget managementA/B testing

Requirements:
  • Aesthetic-driven marketer with a strong understanding of brand positioning and visual storytelling.
  • Deep expertise in e-commerce funnel optimization, with experience in Shopify or similar platforms.
  • SaaS product marketing experience, ideally in a fast-release environment with a product-led growth model.
  • Proven ability to translate complex technical features into compelling customer messaging.
  • Experience leading high-impact go-to-market (GTM) strategies for software products.
  • Experience working in an executive leadership team, contributing to company-wide strategy.
  • Background in community-driven marketing, with the ability to leverage user-generated content and social proof.
  • Experience working in a sales-led company and transitioning into a hybrid sales/product-led approach.
  • Proven track record of managing a marketing team and achieving revenue-driven KPIs.
  • Strong understanding of SEO and organic content growth strategies.
  • Ability to revamp and optimize paid media campaigns with a focus on improving engagement and aesthetic quality.
Responsibilities:
  • Develop and execute end-to-end marketing strategies that drive customer acquisition and retention.
  • Lead a team of four marketing professionals, ensuring alignment with business goals.
  • Act as a key executive team member, making strategic decisions that impact company growth.
  • Own and optimize our e-commerce and product marketing funnels, ensuring high conversion rates and aesthetic excellence.
  • Work closely with the product team, attending weekly product meetings to strategize feature rollouts and marketing positioning.
  • Assist in creating PRFAQs for product ideation, helping shape features based on market needs.
  • Lead high-velocity SaaS product marketing, ensuring every software update is clearly communicated to the community.
  • Develop messaging strategies that rebuild brand sentiment and increase adoption of software improvements.
  • Build an effective influencer/affiliate program that scales beyond micro-influencers in the photo booth space.
  • Explore partnerships with wedding industry influencers, event planners, and side-hustle business coaches to expand brand awareness.
  • Support the CEO and key influencers (e.g., Catalina Bloch) in securing speaking opportunities at industry events.
  • Leverage community engagement to drive word-of-mouth marketing and reinforce our position as the go-to photo booth business solution.
  • Take full ownership of e-commerce funnel management, improving conversion rates and user experience.
  • Audit, analyze, and revamp ads and brand creative, ensuring aesthetic excellence and high engagement.
  • Implement and oversee SEO strategies to improve rankings for key decision-stage search terms.
  • Develop and oversee paid media, email marketing, and organic content strategies to drive SQLs and software trials.
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