Digital Marketing Director - Remote

Bachelor's degree in marketing, or any other related field 5 or more years of experience in SEO and Paid Media strategy and execution Technical knowledge of HTML, CSS, and JavaScript Understanding of on-page optimization, technical SEO, keyword research, site information architecture, internal linking, and content strategy Experience with an enterprise CMS (Adobe Experience Manager) Experience with Eloqua (or equivalent marketing automation tool) Experience with keyword research tools (SEMRush, Ahrefs, Moz) Experience with web and campaign maintenance tools (ScreamingFrog, Google Search Console, Google Ads) Experience with Salesforce is required Experience with reporting dashboards (Google Analytics, Adobe Analytics) Experience with video platforms (YouTube, Brightcove) Familiarity with AI/GenAI capabilities Experience in the provider healthcare industry

Establish and manage data analytics for demand generation programs. Ensure websites and digital channels promote demand generation content. Oversee relationship with SEO Agency for B2B SEO strategies. Manage PPC and Programmatic marketing strategies. Stay up-to-date with industry trends and lead new strategies. Communicate with sales, marketing, and IT departments. Plan and manage budget across all digital channels. Conduct regular site audits and report on keyword metrics. Analyze site traffic and Sales funnel impact. Collaborate with teams to integrate SEO best practices.