Digital Marketing Director - Remote

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Requirements:

• Bachelor's degree in marketing, or any other related field
• 5 or more years of experience in SEO and Paid Media strategy and execution
• Technical knowledge of HTML, CSS, and JavaScript as it relates to website management
• Understanding of on-page optimization, technical SEO, keyword research, site information architecture and internal linking, and content strategy
• Experience with an enterprise CMS; experience with Adobe Experience Manager
• Experience with Eloqua (or equivalent marketing automation tool)
• Experience with keyword research tools (SEMRush, Ahrefs, Moz)
• Experience with web and campaign maintenance tools (ScreamingFrog, Google Search Console, Google Ads)
• Experience with Salesforce is required
• Experience with reporting dashboards (Google Analytics, Adobe Analytics)
• Experience with video platforms (YouTube, Brightcove)
• Desire to grow digital marketing skills and adapt to the market and technology changes
• Familiarity with the AI/GenAI capabilities available in the above-named technologies and best practices in using these capabilities to inform demand generation programs.
• Experience in the provider healthcare industry, encompassing managed care and revenue cycle

Responsibilities:

• Establish and manage data analytics, including quarterly and annual measurements and budget monitoring for demand generation programs to ensure spend is allocated to the highest-performing marketing tactics.
• Ensure websites, landing pages and owned digital channels promote demand generation content and campaigns.
• Oversee the relationship with SEO Agency to implement B2B SEO strategies for Experian Health website, including; on-page optimization, technical SEO, keyword research, competitor analysis, and content strategy.
• Manage PPC and Programmatic marketing strategies alongside Paid Media Agency of record.
• Stay up-to-date with industry trends, algorithm updates, and the latest SEO/PPC techniques, and lead new strategies to improve performance.
• Communicate with all relevant partners including sales & marketing teams and IT department to ensure all digital efforts are synced up
• Plan and manage budget across all digital channels and platforms
• Conduct regular site audits and report on keyword (Paid and Earned) metrics and identify opportunities for optimization.
• Analyze site traffic, user behavior, and Sales funnel impact to identify insights and opportunities for improvement.
• Collaborate with teams, including Content, Design, Product Marketing and corporate Digital Marketing Operations and Engineering, to ensure SEO best practices are integrated into the website.