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Marketing Director, Rosetta Stone

Posted 14 days agoViewed

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💎 Seniority level: Director, 12+ years

📍 Location: United States

🔍 Industry: EdTech

🏢 Company: IXL Learning👥 1001-5000EducationEdTechE-Learning

🗣️ Languages: English

⏳ Experience: 12+ years

🪄 Skills: Project ManagementTeam managementLead GenerationStrategic thinkingDigital Marketing

Requirements:
  • BA/BS degree.
  • 12+ years of experience in consumer brand marketing or integrated marketing.
  • Experience leading and driving marketing strategy.
  • B2B or enterprise marketing experience is a plus.
  • 5+ years of people management experience.
  • Strategic thinking with the ability to build plans to achieve goals.
  • Exceptional written and editing communication skills.
  • Ability to manage complex cross-functional projects.
  • Excellent verbal communication skills.
  • Effective coaching and team management skills.
Responsibilities:
  • Work with executive leadership to develop marketing strategies for customer acquisition.
  • Refine Rosetta Stone's brand narrative and positioning.
  • Oversee integration of marketing efforts across various channels.
  • Own pricing and promotion strategy, ensuring cohesion among channels.
  • Lead go-to-market planning for product and feature launches.
  • Localize marketing strategies for key international markets.
  • Manage and mentor a marketing team, with potential for expansion.
  • Lead B2B marketing efforts for Rosetta Stone for Enterprise.
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