Marketing Director, Rosetta Stone

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Requirements:

• BA/BS degree.
• 12+ years of experience in consumer brand marketing or integrated marketing.
• Experience leading and driving marketing strategy.
• B2B or enterprise marketing experience is a plus.
• 5+ years of people management experience.
• Strategic thinking with the ability to build plans to achieve goals.
• Exceptional written and editing communication skills.
• Ability to manage complex cross-functional projects.
• Excellent verbal communication skills.
• Effective coaching and team management skills.

Responsibilities:

• Work with executive leadership to develop marketing strategies for customer acquisition.
• Refine Rosetta Stone's brand narrative and positioning.
• Oversee integration of marketing efforts across various channels.
• Own pricing and promotion strategy, ensuring cohesion among channels.
• Lead go-to-market planning for product and feature launches.
• Localize marketing strategies for key international markets.
• Manage and mentor a marketing team, with potential for expansion.
• Lead B2B marketing efforts for Rosetta Stone for Enterprise.