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Performance Marketing Director - Canada (Remote in USA)

Posted 4 days agoViewed

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💎 Seniority level: Director, 7-10 Years

📍 Location: United States, ET, NOT STATED

💸 Salary: 140000.0 - 175000.0 USD per year

🔍 Industry: DTC pet supplement market

🏢 Company: PetLab Co.

🗣️ Languages: English

⏳ Experience: 7-10 Years

🪄 Skills: Data AnalysisGoogle AnalyticsCross-functional collaborationDigital MarketingA/B testing

Requirements:
  • 7-10 years of experience in performance marketing.
  • Proven ability to manage $1M+ in monthly ad spend across platforms like Meta and Google Ads.
  • Heavy exposure to direct response marketing, including creative, media, and funnel optimization.
  • Proficiency in analytics platforms and Excel for data analysis.
  • Capability to balance high-level strategy with hands-on execution.
  • Experience in managing profitability targets alongside revenue growth.
Responsibilities:
  • Lead the performance marketing strategy for the Canadian market.
  • Manage campaigns from planning and execution to optimization.
  • Drive revenue and customer acquisition while ensuring profitability.
  • Collaborate with creative teams to develop and optimize video ads.
  • Analyze campaign data for insights and strategy adjustment.
  • Oversee budget management and P&L responsibilities.
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