Performance Marketing Director - Canada (Remote in USA)

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Requirements:

• 7-10 years of experience in performance marketing.
• Proven ability to manage $1M+ in monthly ad spend across platforms like Meta and Google Ads.
• Heavy exposure to direct response marketing, including creative, media, and funnel optimization.
• Proficiency in analytics platforms and Excel for data analysis.
• Capability to balance high-level strategy with hands-on execution.
• Experience in managing profitability targets alongside revenue growth.

Responsibilities:

• Lead the performance marketing strategy for the Canadian market.
• Manage campaigns from planning and execution to optimization.
• Drive revenue and customer acquisition while ensuring profitability.
• Collaborate with creative teams to develop and optimize video ads.
• Analyze campaign data for insights and strategy adjustment.
• Oversee budget management and P&L responsibilities.