PetLab Co.

PetLab Co. is a rapidly growing pet supplement company founded in December 2018, focused on enhancing the health and quality of life for pets through scientific nutrition. With over $80M in sales in 2020 and a community of 100,000+ pets and owners, the company emphasizes a culture of transparency, teamwork, and innovation. Headquartered in the US, PetLab Co. aims to expand into Europe and Asia while continuing to develop its proprietary products and services.

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Jobs at this company:

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🔥 Senior QA Automation Engineer

Posted 1 day ago

📍 United Kingdom

🧭 Perm

🔧 Requirements

Minimum five years of test automation experience, coupled with development experience, any programming language (Java, Python)
Hands on experience with CI/CD configuration
Experience in automated testing of web applications
Experience with building automation testing frameworks from scratch
Experienced with Rest API automation
Experience with automating testing tools like Selenium, Cypress or similar
Demonstrable experience working closely with development and QA teams

💡 Responsibilities

Working closely with development and QA teams to improve our test coverage and maintain the test pyramid
Set up and optimize automation projects with Continuous Integration
Support and maintain existing automation framework (Python, Selenium Web driver, Jenkins)
Minimize the manual efforts in application testing and delivery

PythonSQLJenkinsMySQLQA AutomationREST APISeleniumCI/CD

Posted 1 day ago

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🔥 SEO Writer & Strategist

Posted 14 days ago

📍 United Kingdom

🔍 DTC pet supplement

🔧 Requirements

3+ years of experience in SEO content writing, content strategy, or digital marketing.
Strong understanding of SEO principles, including keyword research, search intent, on-page optimisation, and content structuring.
Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
Exceptional writing and editing skills with a portfolio of high-ranking SEO content.
Experience managing content from inception to execution including briefing assignments, coordinating with freelance writers and SMEs, editing, and publishing using a CMS such as Wordpress.
Ability to translate complex health and science topics into engaging, easy-to-understand content.
Knowledge of Google algorithms, E-E-A-T principles, and technical SEO basics.
Strong collaboration and project management skills, with the ability to work cross-functionally with marketing, creative, and development teams.
Experience working in DTC, eCommerce, or subscription-based businesses is a plus.
A growth mindset and the ability to adapt to a fast-paced environment.

💡 Responsibilities

Researching, writing, editing, and optimising educational blog posts, product descriptions, landing pages, and other off-site SEO initiatives.
Conducting keyword research, content planning and mapping, competitive research and analysis, and ensuring alignment with SEO best practices.
Monitoring content performance, analysing key SEO metrics, and iterating based on data.
Working with designers, developers, marketing teams and external consultants or agencies to create a seamless experience.

Project ManagementData AnalysisGoogle AnalyticsAPI testingContent creationContent managementCommunication SkillsCollaborationSEOResearchWritingEditingDigital MarketingWordPressA/B testing

Posted 14 days ago

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🔥 Digital PR and Affiliate Specialist

Posted 14 days ago

📍 United Kingdom

💸 35000.0 - 40000.0 GBP per year

🔍 DTC Ecommerce, Consumer Goods, Pet Care

🔧 Requirements

3+ years experience in Digital PR, Affiliate Marketing, and / or SEO-focused outreach, ideally within DTC Ecommerce, Consumer Goods, or Pet Care.
Strong understanding of the US online publisher landscape — including product review sites, pet blogs, affiliate publishers, and lifestyle media.
Proven success securing product reviews, listicle placements, and editorial coverage via outreach.
Experience running affiliate programs (AWIN, Amazon, Chewy) and working with publishers on commission-based deals.
Data-driven mindset — able to prioritize outreach based on potential search traffic impact and commercial value.
Knowledge of SEO to understand how to research and outreach based on target keywords, and how to organise content production with 3rd party websites that will rank well organically
Excellent relationship builder — able to pitch and negotiate effectively while building long-term partnerships.
Self-starter with strong organizational skills to manage high volumes of outreach efficiently.
A proactive, self-starting approach with the ability to manage multiple projects simultaneously.
Commercially savvy — able to balance organic outreach with paid opportunities to maximize ROI.
Passionate about pets and pet health — genuine enthusiasm for our brand and products!

💡 Responsibilities

Build and execute a scalable outreach strategy targeting online publishers, bloggers, and media outlets in the US, with the ability to automate / streamline processes as much as possible
Secure brand & product reviews, editorial coverage, and inclusion in high-ranking listicles that drive organic visibility for PetLab Co.
Maintain and grow relationships with key publishers, bloggers, other brands, and relevant influencers to ensure ongoing opportunities for coverage.
Identify and prioritize target keywords and search queries to inform outreach targets and content angles.
Coordinate with internal teams (affiliate team, creative, and product) to ensure partners have all the assets they need — product samples, data, images, and incentives.
Negotiate coverage through free samples, affiliate commissions, and/or paid content placements when appropriate.
Use tools such as AWIN to manage and grow affiliate relationships with publishers and bloggers.
Track, analyze, and report on coverage secured, traffic driven, and commercial performance of placements.
Keep a close pulse on competitor coverage and identify gaps and opportunities for PetLab Co. to appear — while also staying up to date on how AI advancements, as well as the inclusion of forums, social platforms, and UGC in search results, could impact our strategy, and proactively adapting outreach efforts accordingly.

AWSProject ManagementData AnalysisGoogle AnalyticsContent creationContent managementCommunication SkillsSEORESTful APIsNegotiationRelationship buildingClient relationship managementSales experienceMarket ResearchData visualizationMarketingDigital MarketingA/B testing

Posted 14 days ago

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🔥 Creative Producer

Posted 16 days ago

📍 United Arab Emirates

🧭 Full-Time

💸 200000.0 - 230000.0 AED per year

🔍 DTC pet health

🔧 Requirements

3+ years of experience in video editing, specifically for direct response marketing and social media ads.
A proven track record of producing high-ROI ad creatives.
Proficiency in Adobe Premiere Pro, After Effects, and other relevant editing tools.
Deep understanding of DTC marketing and consumer behavior.
Strong analytical mindset—comfortable using data to optimize creatives.
Ability to work efficiently under pressure and manage multiple projects simultaneously.
Must be based in Dubai

💡 Responsibilities

Own the Creative Process – Lead ad production from ideation to scripting to editing.
Edit High-Converting Ads – Create optimized videos for Meta and TikTok to drive millions in revenue.
Iterate Based on Data – Analyze performance metrics and refine creatives accordingly.
Stay Ahead of Trends – Monitor viral video trends and platform changes to keep our ads competitive.
Collaborate with Key Stakeholders – Work closely with marketing, production, and design teams to ensure ad creatives align with business goals.

Adobe After EffectsData AnalysisContent creationAnalytical SkillsDigital Marketing

Posted 16 days ago

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🔥 Performance Marketing Director - (Canadian Market) (Remote in UK)

Posted 3 months ago

📍 United Kingdom, Canada

🧭 Full-Time

🔍 DTC pet supplement market

🔧 Requirements

7-10 years of proven experience in performance marketing.
Experience managing $1M+ in monthly ad spend across platforms like Meta and Google Ads.
Strong background in direct response E-commerce, media, and funnel optimization.
Proficient in analytics platforms and Excel.
Experience in balancing revenue growth with profitability targets.

💡 Responsibilities

Lead the charge in the Canadian market for performance marketing.
Manage campaigns from planning and execution to optimization and profitability.
Collaborate with creative teams to ensure ads and landing pages are aligned.
Analyze campaign data to uncover insights and drive strategy.

Data AnalysisGoogle Analytics

Posted 3 months ago

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🔥 Performance Marketing Director - Canada (Remote in USA)

Posted 3 months ago

📍 United States

🧭 Full-Time

💸 140000.0 - 175000.0 USD per year

🔍 DTC pet supplement market

🔧 Requirements

7-10 years of experience in performance marketing.
Proven ability to manage $1M+ in monthly ad spend across platforms like Meta and Google Ads.
Heavy exposure to direct response marketing, including creative, media, and funnel optimization.
Proficiency in analytics platforms and Excel for data analysis.
Capability to balance high-level strategy with hands-on execution.
Experience in managing profitability targets alongside revenue growth.

💡 Responsibilities

Lead the performance marketing strategy for the Canadian market.
Manage campaigns from planning and execution to optimization.
Drive revenue and customer acquisition while ensuring profitability.
Collaborate with creative teams to develop and optimize video ads.
Analyze campaign data for insights and strategy adjustment.
Oversee budget management and P&L responsibilities.

Data AnalysisGoogle AnalyticsCross-functional collaborationDigital MarketingA/B testing

Posted 3 months ago

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🔥 Customer Insight Lead

Posted 4 months ago

📍 United Kingdom

🧭 Full-Time

🔍 DTC pet supplements

🔧 Requirements

4+ Years in Customer Insight/Research experience, preferably in consumer-facing businesses.
Strong analytical skills with the ability to interpret quantitative and qualitative data.
Proactive communication skills for translating customer feedback into actionable recommendations.
Empathetic understanding of customer behavior and needs.
Extensive eCommerce experience, particularly in DTC and subscription business.

💡 Responsibilities

Driving Creative Success in Paid Media and Acquisition channels by utilizing customer insights to uncover effective messaging.
Optimizing Retention Strategies with CRM and Product through analysis of customer journey and feedback.
Identifying opportunities to enhance retention and increase lifetime value (LTV).
Building a continuous insight system by synthesizing diverse data sources.

Data AnalysisCross-functional collaborationMarket ResearchData visualizationStakeholder managementCRM

Posted 4 months ago

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