PetLab Co.

PetLab Co. is a rapidly growing pet supplement company founded in December 2018, focused on enhancing the health and quality of life for pets through scientific nutrition. With over $80M in sales in 2020 and a community of 100,000+ pets and owners, the company emphasizes a culture of transparency, teamwork, and innovation. Headquartered in the US, PetLab Co. aims to expand into Europe and Asia while continuing to develop its proprietary products and services.

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📍 United Kingdom, Canada

🧭 Full-Time

🔍 DTC pet supplement market

  • 7-10 years of proven experience in performance marketing.
  • Experience managing $1M+ in monthly ad spend across platforms like Meta and Google Ads.
  • Strong background in direct response E-commerce, media, and funnel optimization.
  • Proficient in analytics platforms and Excel.
  • Experience in balancing revenue growth with profitability targets.

  • Lead the charge in the Canadian market for performance marketing.
  • Manage campaigns from planning and execution to optimization and profitability.
  • Collaborate with creative teams to ensure ads and landing pages are aligned.
  • Analyze campaign data to uncover insights and drive strategy.

Data AnalysisGoogle Analytics

Posted 17 days ago
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📍 United States

🧭 Full-Time

💸 140000.0 - 175000.0 USD per year

🔍 DTC pet supplement market

  • 7-10 years of experience in performance marketing.
  • Proven ability to manage $1M+ in monthly ad spend across platforms like Meta and Google Ads.
  • Heavy exposure to direct response marketing, including creative, media, and funnel optimization.
  • Proficiency in analytics platforms and Excel for data analysis.
  • Capability to balance high-level strategy with hands-on execution.
  • Experience in managing profitability targets alongside revenue growth.

  • Lead the performance marketing strategy for the Canadian market.
  • Manage campaigns from planning and execution to optimization.
  • Drive revenue and customer acquisition while ensuring profitability.
  • Collaborate with creative teams to develop and optimize video ads.
  • Analyze campaign data for insights and strategy adjustment.
  • Oversee budget management and P&L responsibilities.

Data AnalysisGoogle AnalyticsCross-functional collaborationDigital MarketingA/B testing

Posted 17 days ago
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🔥 Customer Insight Lead
Posted about 1 month ago

📍 United Kingdom

🧭 Full-Time

🔍 DTC pet supplements

  • 4+ Years in Customer Insight/Research experience, preferably in consumer-facing businesses.
  • Strong analytical skills with the ability to interpret quantitative and qualitative data.
  • Proactive communication skills for translating customer feedback into actionable recommendations.
  • Empathetic understanding of customer behavior and needs.
  • Extensive eCommerce experience, particularly in DTC and subscription business.

  • Driving Creative Success in Paid Media and Acquisition channels by utilizing customer insights to uncover effective messaging.
  • Optimizing Retention Strategies with CRM and Product through analysis of customer journey and feedback.
  • Identifying opportunities to enhance retention and increase lifetime value (LTV).
  • Building a continuous insight system by synthesizing diverse data sources.

Data AnalysisCross-functional collaborationMarket ResearchData visualizationStakeholder managementCRM

Posted about 1 month ago
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🔥 Mid-weight Python Engineer
Posted about 2 months ago

📍 United Kingdom

🧭 Permanent

🔍 Pet supplements

  • 3+ years working as an engineer on related backend technology (Python, SQL etc)
  • Experience building quality and highly scalable backend systems
  • Excellent understanding and experience of programming languages and paradigms
  • Enthusiastic self-starter able to work in a fast-paced environment
  • Proven ability to build relationships with excellent communication skills
  • Experience with IAC, Microservices, API Gateway, Lambda, Terraform, and AWS Cloud is advantageous

  • Reporting in to the Lead Software Engineer
  • Developing high quality, tested, and scalable Python microservices for AWS
  • Collaborating with the tech lead to recommend technical solutions
  • Championing best practices to improve the team and code
  • Communicating blockers and technical limitations

AWSPythonSQLCommunication Skills

Posted about 2 months ago
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📍 United Kingdom

🧭 Full-Time

💸 35000 - 40000 GBP per year

🔍 Pet Supplement

  • 2-3 years proven experience in a Regulatory/Compliance environment, preferably in sectors like Food, Pharma, Animal feed or supplements.
  • Previous experience working with regulatory agencies is advantageous.
  • Knowledge of Product Compliance including Labels, Creatives, Social media, and blogs.
  • Strong communication skills and organizational abilities.
  • Self-starter with attention to detail and excellent problem-solving skills.
  • Ability to work autonomously as well as part of a team.
  • Strong knowledge of Microsoft Office and willingness to learn new software.
  • Ability to multitask while managing stress effectively in a fast-paced environment.
  • Great organization skills for planning and meeting preparation.
  • Commitment to accountability and follow-through on work.
  • Adaptability to changing priorities and resourcefulness in problem-solving.
  • Strong time management understanding of deadlines and timely communication.
  • German language skills would be beneficial.

  • Review marketing content to ensure compliance with regulatory requirements.
  • Support product registrations in various countries/states.
  • Assist in planning and executing product trials and regulatory inspections.
  • Keep updated on changes in regulatory legislation and guidelines.
  • Assist with labelling, storage, packaging, and regulatory reviews.
  • Liaise with regulatory authorities and support internal complaint processes.
  • Help Quality team with HACCP policy and other quality requirements.
  • Review claims substantiation and maintain a regulatory knowledge database.
  • Assist with upcoming market and product expansions.
  • Study scientific and legal documents for compliance.
  • Cooperate with New Product Development and Quality teams.

Product DevelopmentCommunication SkillsMicrosoft OfficeAttention to detailTime ManagementComplianceAdaptability

Posted about 2 months ago
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📍 UK, US, Canada, Germany

🧭 Full-Time

💸 35000 - 45000 GBP per year

🔍 Pet health supplements

  • 1-3 years of experience managing PPC campaigns, ideally in the DTC sector.
  • Strong familiarity with Google Ads, YouTube, and Bing Ads platforms.
  • Experience in ad copy testing, negative keyword mining, and bid strategies.
  • Ability to execute landing page optimizations effectively.
  • Passion for data-driven decision-making with experience in performance metrics.
  • Self-starter mindset, thriving in fast-paced environments.
  • Familiarity with international PPC markets like US, UK, Canada, and Germany is desirable.

  • Assist in managing U.S. PPC campaigns, including bid management and performance optimizations.
  • Own the management of PPC campaigns in the UK, Canada, and Germany.
  • Help create and execute ad copy testing frameworks for optimization.
  • Collaborate with Content and Design teams for landing page improvements.
  • Drive efforts to enhance Quality Scores and reduce customer acquisition costs.
  • Ensure PPC ad copy complies with advertising guidelines.
  • Partner with the Video team to develop YouTube advertising strategies.

Data AnalysisJavaJavascriptGoogle AnalyticsGoReactCommunication SkillsAnalytical SkillsCollaboration

Posted 2 months ago
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📍 United Kingdom

🧭 Full-Time

🔍 Pet health and wellness

  • 3-5 years in organic social media strategy with a proven record in DTC environment.
  • Highly creative with a strong data-driven approach and ability to leverage analytics tools.
  • In-depth knowledge of major social media platforms and best practices.
  • Experience integrating emerging trends into content strategies.
  • Strong organizational and project management skills.

  • Ideate and execute creative content ideas aligned with social trends and brand guidelines.
  • Analyze performance metrics to assess success of organic social media campaigns.
  • Collaborate with paid media teams to align strategies with overarching marketing goals.
  • Engage with followers to foster a vibrant social media community.

Project ManagementData AnalysisStrategyAlgorithmsGoCommunication SkillsCollaboration

Posted 3 months ago
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📍 United States

🧭 Full-Time

💸 60000 - 90000 USD per year

🔍 Pet health and wellness

  • 3-5 years of proven experience in organic social media strategy, preferably in a DTC environment.
  • Highly creative with a strong ability to analyze performance data and leverage analytics tools.
  • Proficiency in social media platforms like Instagram, YouTube, and TikTok, including their algorithms and best practices.
  • Ability to identify and adapt to emerging social media trends.
  • Strong project management skills and the ability to manage multiple projects effectively.
  • Excellent verbal and written communication skills.
  • Demonstrated success in growing organic views and building community engagement.

  • Ideate and execute creative content ideas aligned with brand guidelines and social trends.
  • Analyze performance metrics to optimize organic social media campaigns.
  • Collaborate with paid media teams to integrate organic content with paid strategies.
  • Engage actively with the community to strengthen brand relationships.

Project ManagementData AnalysisStrategyAlgorithmsGoCommunication SkillsCollaboration

Posted 3 months ago
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