Product Marketing Director

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Requirements:

• 3-10 years of experience in product marketing, growth marketing, or related roles in a B2B fintech, finance, or crypto company.
• Industry experience and contacts within fintech or crypto are highly desirable.
• Strong analytical skills with the ability to track, measure, and optimize marketing performance.
• Excellent writing and communication skills for content creation, positioning, and campaign messaging.
• Experience with GTM strategies, campaign execution, and performance analysis.
• Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and data analytics platforms (Google Analytics, Looker, or similar). Experience with migration onto these platforms is a plus.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of crypto trading, custody, staking, and/or blockchain infrastructure.

Responsibilities:

• Define and execute product marketing initiatives with a focus on driving acquisition, engagement, and retention of institutional and professional clients.
• Develop and execute GTM tests to evaluate new product and marketing strategies, helping refine messaging and positioning.
• Assist in the formal launch of GTM programs, iterating on strategies that demonstrate strong performance in testing.
• Create compelling content, marketing campaigns, and thought leadership pieces tailored to the crypto and fintech audience.
• Design and execute outreach campaigns targeting key partners to drive direct revenue generation and business growth.
• Manage referral and affiliate marketing programs, optimizing partnerships and performance to maximize ROI.
• Track performance metrics and contribute to marketing reporting frameworks to enhance decision-making across teams.
• Manage conference spend and revenue targets, spend, brand presence at key events and relationships with key event organizers as well as our PR firm.
• Develop quarterly and annual summaries of marketing projects, KPIs, and business objectives.
• Collaborate with product, sales, and growth teams to align marketing efforts with business goals.
• Identify and explore strategic partnerships and industry collaborations that drive brand awareness and client acquisition.
• Stay updated on industry trends, competitor activity, and emerging opportunities in crypto and fintech to inform marketing strategy.
• Gain proficiency in marketing automation, data analytics, and reporting tools to measure and optimize campaign performance.