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Product Marketing Director

Posted 29 days agoViewed

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πŸ’Ž Seniority level: Director, 3-10 years

πŸ“ Location: United States

πŸ’Έ Salary: 75.0 - 100.0 USD per hour

πŸ” Industry: Fintech, Finance, Crypto

🏒 Company: SFOXπŸ‘₯ 11-50πŸ’° $23,000,000 Series A over 6 years agoCryptocurrencyEthereumBlockchainBitcoinFinTechTrading PlatformVirtual Currency

πŸ—£οΈ Languages: English

⏳ Experience: 3-10 years

πŸͺ„ Skills: Product ManagementContent creationStrategic ManagementDigital MarketingData analytics

Requirements:
  • 3-10 years of experience in product marketing, growth marketing, or related roles in a B2B fintech, finance, or crypto company.
  • Industry experience and contacts within fintech or crypto are highly desirable.
  • Strong analytical skills with the ability to track, measure, and optimize marketing performance.
  • Excellent writing and communication skills for content creation, positioning, and campaign messaging.
  • Experience with GTM strategies, campaign execution, and performance analysis.
  • Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and data analytics platforms (Google Analytics, Looker, or similar). Experience with migration onto these platforms is a plus.
  • Ability to work independently and manage multiple projects simultaneously.
  • Knowledge of crypto trading, custody, staking, and/or blockchain infrastructure.
Responsibilities:
  • Define and execute product marketing initiatives with a focus on driving acquisition, engagement, and retention of institutional and professional clients.
  • Develop and execute GTM tests to evaluate new product and marketing strategies, helping refine messaging and positioning.
  • Assist in the formal launch of GTM programs, iterating on strategies that demonstrate strong performance in testing.
  • Create compelling content, marketing campaigns, and thought leadership pieces tailored to the crypto and fintech audience.
  • Design and execute outreach campaigns targeting key partners to drive direct revenue generation and business growth.
  • Manage referral and affiliate marketing programs, optimizing partnerships and performance to maximize ROI.
  • Track performance metrics and contribute to marketing reporting frameworks to enhance decision-making across teams.
  • Manage conference spend and revenue targets, spend, brand presence at key events and relationships with key event organizers as well as our PR firm.
  • Develop quarterly and annual summaries of marketing projects, KPIs, and business objectives.
  • Collaborate with product, sales, and growth teams to align marketing efforts with business goals.
  • Identify and explore strategic partnerships and industry collaborations that drive brand awareness and client acquisition.
  • Stay updated on industry trends, competitor activity, and emerging opportunities in crypto and fintech to inform marketing strategy.
  • Gain proficiency in marketing automation, data analytics, and reporting tools to measure and optimize campaign performance.
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