Digital Marketing Manager

Posted about 5 hours agoViewed

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💎 Seniority level: Manager, extensive experience

📍 Location: USA

🔍 Industry: Fintech

🏢 Company: Keep

🗣️ Languages: English

⏳ Experience: Extensive experience

🪄 Skills: LeadershipData AnalysisGoogle AnalyticsCross-functional Team LeadershipAmplitude AnalyticsTableauSEOMentoringMarket ResearchMarketingTeam managementStrategic thinkingDigital MarketingFinancial analysisData analyticsBudget managementA/B testing

Requirements:

Extensive experience in marketing, ideally within the financial services or fintech industry.
Deep understanding of ICP development and brand positioning.
Comfortable running experiments across multiple channels and iterating quickly based on insights.
Experience working hands-on with performance marketing, content marketing, and data analytics tools.
Demonstrated leadership and team management skills, with the ability to inspire and collaborate effectively across various departments.

Responsibilities:

Developing and executing marketing strategies using a rigorous, experiment-driven approach.
Leading and mentoring the marketing team, setting clear goals, providing feedback, and ensuring alignment with business objectives.
Collaborating with other departments ensures a cohesive and integrated approach to customer communications and brand representation.
Breaking down hypotheses and structuring experiments to validate or refine them, ensuring decisions are data-backed.
Deeply understanding our Ideal Customer Profile (ICP) and leveraging brand marketing experience to refine our messaging.
Writing creative briefs that clearly articulate hypotheses, testing methodologies, and expected learnings.
Owning the full marketing funnel—customer acquisition, engagement, and retention.
Leveraging performance marketing techniques (SEO, SEM, paid ads, content marketing) to drive measurable results.
Advising on marketing aspects of new product launches, service offerings, or business ventures.
Staying ahead of industry trends and applying best practices from top-tier marketing organizations.

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