Apply📍 USA
🧭 Full-Time
🔍 Fintech
- Extensive experience in marketing, ideally within the financial services or fintech industry.
- Deep understanding of ICP development and brand positioning.
- Comfortable running experiments across multiple channels and iterating quickly based on insights.
- Experience working hands-on with performance marketing, content marketing, and data analytics tools.
- Demonstrated leadership and team management skills, with the ability to inspire and collaborate effectively across various departments.
- Developing and executing marketing strategies using a rigorous, experiment-driven approach.
- Leading and mentoring the marketing team, setting clear goals, providing feedback, and ensuring alignment with business objectives.
- Collaborating with other departments ensures a cohesive and integrated approach to customer communications and brand representation.
- Breaking down hypotheses and structuring experiments to validate or refine them, ensuring decisions are data-backed.
- Deeply understanding our Ideal Customer Profile (ICP) and leveraging brand marketing experience to refine our messaging.
- Writing creative briefs that clearly articulate hypotheses, testing methodologies, and expected learnings.
- Owning the full marketing funnel—customer acquisition, engagement, and retention.
- Leveraging performance marketing techniques (SEO, SEM, paid ads, content marketing) to drive measurable results.
- Advising on marketing aspects of new product launches, service offerings, or business ventures.
- Staying ahead of industry trends and applying best practices from top-tier marketing organizations.
LeadershipData AnalysisGoogle AnalyticsCross-functional Team LeadershipAmplitude AnalyticsTableauSEOMentoringMarket ResearchMarketingTeam managementStrategic thinkingDigital MarketingFinancial analysisData analyticsBudget managementA/B testing
Posted about 5 hours ago
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