Paid Digital Marketing Manager

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Requirements:

• 5+ years proven experience managing paid digital marketing campaigns, with a strong track record of driving conversions and ROI.
• Expertise in platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and other programmatic channels.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Proficiency in tools such as Google Analytics, Excel/Google Sheets, Tableau and campaign management platforms.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• A growth mindset, adaptable to changing market conditions and emerging technologies.

Responsibilities:

• Lead the development and execution of paid digital campaigns across Google Ads, LinkedIn, Facebook, and other relevant platforms.
• Manage budgets, bids, and pacing to ensure campaigns meet performance targets and maximize return on investment (ROI).
• Conduct ongoing A/B testing of ads, landing pages, and targeting strategies to optimize for conversions and lead quality.
• Collaborate with cross-functional teams, including growth general managers, creative, content, and product marketing, to create compelling ads that align with Vanta’s overall brand and growth strategy.
• Analyze campaign performance data and generate actionable insights to refine targeting, ad creatives, and bidding strategies.
• Stay up to date with industry trends, platform changes, and best practices to continually improve campaign effectiveness.